unlock
your business
potential
What's your SoulPurpose?
✦
What's your SoulPurpose? ✦
Your Growth Co-pilot
Hi, I'm Matt Weiss, founder of SoulPurposeAdvisory, a partnership-oriented growth consultancy that helps ambitious CEOs and Founders sell their expertise to the right clients at the highest margin.
I believe that in today's crowded marketplace, a well-articulated claim of expertise and a pro-level business development plan is essential for success. Without it, you risk competing broadly against dozens—if not hundreds—of rivals, diluting your value and weakening your edge.
Businesses that understand this truth not only thrive but win more consistently and achieve their growth goals with efficiency and joy.
With over three decades of experience as a Chief Marketing Officer (CMO), Chief Revenue Officer (CRO), Chief Growth Officer (CGO), Global President, and Managing Director, at some of the most successful agencies in the business, I know what it takes to build a sustainable growth engine.
questions My Expertise Answers…
Why do we always come in 2nd place in our pitches?
Momentum has slowed. how do we ignite inbound leads?
I hate attending events. Is there a better and faster way to build my pipeline and find new clients?
Should i invest in a growth team?
Is my offering competitive and compelling versus my competition?
How do I improve my RFI and RFP conversion rate?
Who can evaluate and coach my pitch team without alienating or discouraging them?
How do I swAp too many unprofitable clients for fewer more profitable ones?
Does a co-pilot exist to help me on all things growth related?
A DIFFERENT
KIND OF
PARTNERSHIP.
I offer modules that address the main challenges agencies face in achieving growth. Each can be done in-person or over zoom in single day or multi-day sessions.
CLARIFY
your positioning
Single or multi-day workshops designed to refine your SoulPurpose and related value statements to maximize interest and desire among the right buyers.
CONVERT
more leads
A focused approach to convert leads from first touch to RFP/RFI success through strategic reviews and real-time assessments to refine each deliverable.
ATTRACT
the right clients
A comprehensive approach to outbound marketing using scalable digital and ai-enhanced tools to draw the right clients for your business.
WIN
your pitch
Hands-on coaching and pitch doctoring to empower your team, unlocking their full potential to win the pitches that matter most to your business.
DESIGN
your growth team
A tailored approach to structuring your growth team or recruiting the ideal growth lead aligned with your needs and investment goals.
BUILD
your brand
Training to help agencies amplify their presence on social channels like LinkedIn and events to establish industry influence and be found more easily.
a partnership to make things...
More fun.
More profitable.
More of what matters.
The good stuff.
Results matter.
Measurable.
accountable.
outcome-oriented.
tied to your goals.
Why soulpurpose?
After years of honing my skills as a strategist and leading global accounts, I found my true calling in the fast-paced world of new business at McCann Erickson. Initially hesitant, I soon discovered that the adrenaline rush of pitching, team leadership, and brand building was my perfect fit. The constant challenge of shifting between industries and potential clients felt like home, igniting my passion for the hustle and competition.
My journey led me through management and presidential roles at KBS, Havas, and Huge, where I expanded my expertise beyond traditional advertising into digital-first marketing and product design. Throughout these experiences, I continued to spearhead growth initiatives, pitching dozens of times annually and perfecting the art of turning near-misses into victories.
In 2024, I made the decision to step away from traditional agency life and launch SoulPurpose. The name reflects my core belief in the power of passion, goodness, and optimism – the special sauce that defines who I am and how I help others. My mission now is to guide you in discovering your own soulpurpose, using it to win business, inspire teams, and thrive both personally and professionally.
If you're seeking to uncover your unique purpose and harness it for success, we might be a perfect match. I'm always open to exploratory conversations with kindred spirits who believe in the transformative power of purpose-driven work. Let's connect and see where our shared passion can take us.
Bespoke.
Limited.
exclusive.
My approach is hands-on, offering in-person workshops, Zoom sessions or medium-term engagements tailored to your needs.
My fees are value-oriented and aligned with your long-term vision.
LIMITED ENGAGEMENTS
✦
LIMITED ENGAGEMENTS ✦
