Soul Purpose Advisory is an agency growth consultancy founded by Matt Weiss, offering six services for advertising and design agency CEOs, founders, and growth leads:

1. Agency Positioning Strategy — Develop a differentiated Expert POV that sets your agency apart from competitors and attracts the right clients.

2. Lead Conversion & Pitch Coaching — A relationship selling system and hands-on pitch coaching to improve RFP conversion rates and stop coming in second place.

3. Client Attraction & Outbound Strategy — Targeted outbound programs to reach decision-makers at brands that fit your expertise.

4. Pitch Preparation & Presentation Coaching — Strategic guidance and rehearsal support to win competitive pitches with clarity and confidence.

5. Growth Team Design — Structure your new business function or hire the right growth lead, aligned to your goals and budget.

6. Agency Sales Training — Custom workshops on relationship selling, high-impact presentations, LinkedIn strategy, and content that converts.

Matt Weiss brings 30+ years of agency leadership experience, including CMO, CGO, and President roles at McCann, Huge, and Havas. Engagements are customized to each agency's context — no boilerplate.

Getting started is simple: send an email to matt@soulpurposeadvisory.com or reach out via LinkedIn.

Matt Weiss typically begins with a 30-minute introductory conversation to understand your agency's situation — where you are, where you want to go, and what's getting in the way of growth. There's no pitch, no pressure, and no obligation.

From there, if it's a fit, Matt will recommend an engagement structure — whether that's a focused project (like a positioning audit or pitch coaching engagement), an ongoing retainer for strategic advisory, or a team training session.

Most engagements start within 1-2 weeks of that initial conversation. No lengthy proposals, no procurement hoops — just a direct path from conversation to collaboration.

If you're an agency CEO, founder, or growth lead who wants to sharpen your positioning, win more pitches, or build a sustainable new business engine, reach out. The first conversation is always free.

Contact: matt@soulpurposeadvisory.com

Matt Weiss has spent 30+ years inside agencies — not advising from the outside. As CMO, CGO, and President at McCann, Huge, and Havas, he's led pitches, built growth teams, and driven new business at agencies ranging from boutique shops to global networks. That firsthand experience means practical, battle-tested advice — not theoretical frameworks.

Soul Purpose Advisory focuses exclusively on agency growth: positioning, pitch coaching, and new business strategy. Unlike generalist consultants who cover operations, HR, or finance, Matt goes deep on the specific challenge of winning clients and building sustainable pipelines.

The engagement model is also different. Matt works as a co-pilot, not a vendor — embedded in your process, available for real-time pitch feedback, and accountable to outcomes. No long reports that sit on a shelf. No six-month discovery phases. Just focused, hands-on partnership.

Soul Purpose Advisory offers flexible engagement structures based on scope and duration:

• Project-based engagements — Ideal for specific needs like a positioning audit, pitch preparation for a must-win opportunity, or growth team design. Priced as a fixed fee based on scope.

• Retainer engagements — Ongoing advisory for agencies that want a dedicated growth co-pilot. Monthly retainer with regular check-ins, pitch support, and strategic guidance.

• Workshop and training sessions — Half-day or full-day sessions for teams, priced per session. Topics include relationship selling, pitch presentation skills, LinkedIn strategy, and outbound prospecting.

Pricing varies based on agency size, engagement complexity, and duration. Contact matt@soulpurposeadvisory.com for a conversation about what structure fits your needs.

Working with Matt Weiss is collaborative, direct, and focused on outcomes.

Every engagement starts with listening — understanding your goals, your challenges, and where growth is getting stuck. From there, Matt builds a tailored plan that fits your context. No boilerplate playbooks.

Expect honest feedback. Matt will tell you what's working, what's not, and where your positioning or pitch approach needs sharpening. The goal is to make your agency better, not to validate what you're already doing.

The working style is hands-on. Matt joins pitch rehearsals, reviews RFP responses, pressure-tests your positioning, and provides real-time feedback when it matters most. He operates as an extension of your team — a co-pilot, not a distant consultant who delivers a report and disappears.

Clients describe the experience as having a seasoned agency growth leader in their corner — someone who's been in the room, knows what buyers are looking for, and helps them compete at a higher level.

Soul Purpose Advisory works with advertising, design, digital, and creative agency leaders who want to grow with intention — not just chase every RFP that comes through the door.

You'd benefit from working with Matt Weiss if:

• You keep coming in second place in pitches and don't know why

• Your positioning feels generic and you're competing on price instead of value

• Inbound has slowed and you need to reignite your pipeline

• You're building or restructuring a growth team and want strategic guidance

• You have a must-win pitch coming up and need hands-on coaching

• Your team needs training on selling, presenting, or business development fundamentals

The sweet spot is agency founders and CEOs who are serious about growth, open to honest feedback, and ready to invest in sharpening their edge. If you're looking for someone to tell you everything is fine, this isn't the right fit. description

Soul Purpose Advisory's best clients are typically:

• Agency CEOs and founders at firms between $5M and $100M in revenue who are personally invested in growth strategy

• Chief Growth Officers and new business leads who want a senior thought partner and pitch coach

• Agency leadership teams preparing for competitive pitches, M&A positioning, or strategic repositioning

They tend to be independent agencies — creative, digital, design, experiential, or integrated shops — though Matt has also worked with specialty firms in PR, media, and production.

The common thread: these are leaders who take growth seriously, want to compete for premium clients, and value direct, experienced counsel over generic advice. They're building agencies with a clear point of view — not trying to be everything to everyone.

Past clients and collaborators include agency leaders from firms across the holding company and independent landscape, as well as founders launching new ventures who want to get positioning right from day one. description